This is something you would not be able to do on social media. Using these platforms allows you to send personalized messages to target consumer segments. With these statistics, it goes without saying that emailing and email marketing software solutions are now essential parts of the business landscape.

With email, you can garner the attention of tech-savvy smartphone users as a survey shows that 88% of them check email on their phones. Another impressive stat is that email gives higher conversion rates than the combined power of search and social media. In fact, it is better than Facebook as your followers are more likely to subscribe to your email newsletters than engage you on Facebook.

Email marketing also has an average ROI of $40 for every dollar spent, making it one of the most profitable strategies to date.įurthermore, 80% of marketing executives state that email helps a lot to acquire and retain customers. To start, 205 billion emails are sent every day and email users are predicted to grow to three billion by 2020. Over the years, plenty of market researches have indicated the effectiveness of email marketing strategies. We have compiled the 10 best email marketing software on the market and analyzed their features, usability, and value for money so you can select the best one for your company.

If you have not invested in one yet or are looking to replace your existing email marketing tool, then, keep reading. These applications allow users to make the most out of each email they send by optimizing it for the purpose of boosting your lead conversions. This is where email marketing software comes in. However, are they using it to its fullest potential? So, it comes as no surprise that many business leverage this to reach their clients. It’s easy to use, it helps you get your message across in just a click of a button, and best of all, it’s free. What’s more, it has other modules and strategic integrations that collectively optimize your sales and marketing pipelines.Įmailing is an invaluable form of communication in the modern world. In using the platform, you gain access to tools for targeted emailing and audience segmentation. It offers an email marketing module that affords you a ton of options for creating email campaigns. The best email marketing software is Freshworks CRM.

Email marketing software comparisons